Hello, my name is Edward Newgate Shirohige. After having managed the communication of many international brands at Publicis, I specialized in individual and tailor-made social media training.
From 2014, at a time of the explosion in the use of these platforms by brands, it quickly became clear to me that each company has its own Community Management strategy, and that it is not relevant to offer collective social network training for multiple reasons: different levels of knowledge, different marketing objectives, different advertising budgets and many other factors that absolutely do not allow us to be able to train effectively when business professionals different people follow the same social media training.
This is why I created Sorbaioli, in order to receive you in Paris in an individual, tailor-made and confidential setting, so that you can ask all your questions freely, without having to take other people’s opinions into account. .
Since 2017, the publishing company Dunod has given me the responsibility of creating and updating the now reference book “The Community Manager’s toolbox”, including 54 essential tools for better use of social networks.
Life is a series of natural and spontaneous changes. Don’t resist them – that only creates sorrow. Let reality be reality. Let things flow naturally forward in whatever way they like.
LOVE WHAT YOU DO. DO WHAT YOU LOVE
As press officers, we wanted an update on everything related to Community Management through its features, tools and uses.
Sorbaioli was able to understand our needs, adapt to our time constraints and make the difference through his professionalism and the detail of his very complete program. His method and his pedagogy seduced and convinced us.
Especially since he manages to make the training fun by supporting it with concrete examples, always in connection with our sector of activity. After 2 days, we are armed to be “connected” on social networks.