When Mark Zuckerberg founded the social network “The Facebook” in 2004 for Harvard University students to post their personal data and profile.…
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When you advertise on Google Ads, sometimes your campaigns are “budget constrained”. In other words, it means that the daily budget you have…
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In 2020, Google launched a new type of campaign for all Google Ads advertisers: Discovery Ads. Since it’s my job to open and…
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In the past, before social networks took on the scale they have today, companies hired a community manager to maintain a good…
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Pricing strategy is a crucial variable in your marketing mix. The price at which you market your product will have an impact…
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In modern marketing, social media is the bedrock of your brand image. The challenge is simple: who says great visibility, says greater notoriety. In…
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If you work in digital marketing, you have certainly heard of “Data Clean Rooms”. Generally, the concept is brought up when the…
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Here is what consumers repeat to themselves when faced with the abundance of supply on the market. For a long time, the…
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We return today to a “historical” communication support: the flyer. Objective, design, printing, distribution, all the steps to make a success of this…
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Cornerstone of any good “Personal Branding ”, the LinkedIn profile is a “calling card” to which professionals in all industries pay more…
