In 2020, Google launched a new type of campaign for all Google Ads advertisers: Discovery Ads. Since it’s my job to open and…
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Tutor & Tips
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Wait, do you often use the Google keyword planner?!? Here is what some search professionals tell me, surprised. While SEM is one…
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Tutor & Tips
Display Google Ads: 25 best practices for your responsive display ads
by Sorbaioliby SorbaioliIf there is one format that has existed since the beginnings of online advertising, it is display. However, one of the ways to…
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Tutor & Tips
Google Ads: Increase your conversions with the Performance Planner
by Sorbaioliby SorbaioliIf you are an advertiser who already uses Google Ads, you may have seen it appear a while ago in your account:…
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Tutor & Tips
SEA Agency: 5 tips from a senior Googler for choosing the right Google Ads service provider
by Sorbaioliby SorbaioliI have been editing this blog for years. I have been managing Google Ads campaigns for even longer, and working with SEA…
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It is well known, a dentist is a tooth-puller, beauticians are stupid, real estate agents are crooked, mechanics are crooks, artists are…
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EntrepreneurshipTutor & Tips
The SKAG method on Google Ads, or how to reduce your CPA by -20%
by Sorbaioliby SorbaioliGoogle Ads is an advertising lever that embodies “relevance marketing”. Internet users want to see ads that are exactly what they are looking for,…
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Tutor & Tips
Hagakure method: what is this way of structuring your Google Ads campaigns?
by Sorbaioliby SorbaioliIf there is one certainty that advertisers can have, it is that in the future, Google Ads will become more and more automated, and…
