When you advertise on Google Ads, sometimes your campaigns are “budget constrained”. In other words, it means that the daily budget you have…
Tag:
advertising
-
-
We return today to a “historical” communication support: the flyer. Objective, design, printing, distribution, all the steps to make a success of this…
-
Management
Performance Max: the only guide to read (includes all best practices)
by Sorbaioliby SorbaioliSince this summer, Performance Max (pMax) campaigns are definitely replacing Smart Shopping campaigns. Performance Max foreshadows what Google Ads can become in…
-
Management
Post-click experience: How to increase the ROI of media campaigns?
by Sorbaioliby Sorbaioli6 in 10 marketing decision makers plan to increase their Internet advertising budget this year. If we are to believe the SRI, we…
-
Content MarketingEntrepreneurship
Responsive Search Ads (RSA): Successful Google Ads ads like a pro
by Sorbaioliby SorbaioliIf you have a Google Ads account, you have certainly been made aware: from June 30, 2022, you will no longer be…
-
Management
Max Performance vs Shopping: This advertiser earns +48% profitability
by Sorbaioliby SorbaioliGoogle Ads launched Performance Max campaigns in April 2020. In the summer of 2022, the Mountain View firm permanently replaced Smart Shopping campaigns with…
-
E-Commerce
18 ways to make your site known & increase the visibility of your online store
by Sorbaioliby SorbaioliWhen one manages an E-commerce site, whatever it is, one is always confronted with the same dilemma: How to promote one’s site, one’s…
-
Tutor & Tips
Hagakure method: what is this way of structuring your Google Ads campaigns?
by Sorbaioliby SorbaioliIf there is one certainty that advertisers can have, it is that in the future, Google Ads will become more and more automated, and…
