When you advertise on Google Ads, sometimes your campaigns are “budget constrained”. In other words, it means that the daily budget you have…
Tag:
Google Ads
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In 2020, Google launched a new type of campaign for all Google Ads advertisers: Discovery Ads. Since it’s my job to open and…
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Management
Performance Max: the only guide to read (includes all best practices)
by Sorbaioliby SorbaioliSince this summer, Performance Max (pMax) campaigns are definitely replacing Smart Shopping campaigns. Performance Max foreshadows what Google Ads can become in…
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Content MarketingEntrepreneurship
Responsive Search Ads (RSA): Successful Google Ads ads like a pro
by Sorbaioliby SorbaioliIf you have a Google Ads account, you have certainly been made aware: from June 30, 2022, you will no longer be…
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Tutor & Tips
Display Google Ads: 25 best practices for your responsive display ads
by Sorbaioliby SorbaioliIf there is one format that has existed since the beginnings of online advertising, it is display. However, one of the ways to…
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Management
3 Signs It’s Time to Delegate Your Google Ads Campaigns (True Stories)
by Sorbaioliby SorbaioliAs a business owner, your time is valuable. And it must be recognized that you cannot always afford to devote it entirely to…
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Tutor & Tips
Google Ads: Increase your conversions with the Performance Planner
by Sorbaioliby SorbaioliIf you are an advertiser who already uses Google Ads, you may have seen it appear a while ago in your account:…
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Management
Max Performance vs Shopping: This advertiser earns +48% profitability
by Sorbaioliby SorbaioliGoogle Ads launched Performance Max campaigns in April 2020. In the summer of 2022, the Mountain View firm permanently replaced Smart Shopping campaigns with…
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EntrepreneurshipTutor & Tips
The SKAG method on Google Ads, or how to reduce your CPA by -20%
by Sorbaioliby SorbaioliGoogle Ads is an advertising lever that embodies “relevance marketing”. Internet users want to see ads that are exactly what they are looking for,…
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Tutor & Tips
Hagakure method: what is this way of structuring your Google Ads campaigns?
by Sorbaioliby SorbaioliIf there is one certainty that advertisers can have, it is that in the future, Google Ads will become more and more automated, and…
