Online Advertising

In 2020, Google launched a new type of campaign for all Google Ads advertisers: Discovery Ads. Since it’s my job to open and…

If you work in digital marketing, you have certainly heard of “Data Clean Rooms”. Generally, the concept is brought up when the…

Wait, do you often use the Google keyword planner?!? Here is what some search professionals tell me, surprised. While SEM is one…

If there is one format that has existed since the beginnings of online advertising, it is display. However, one of the ways to…

If you are an advertiser who already uses Google Ads, you may have seen it appear a while ago in your account:…